MetaBet, the pioneering provider of sports betting engagement tools, has signed a content deal with DraftKings to enhance their sports and entertainment platform.
The agreement will see MetaBet integrate its contextual widgets into DraftKings Network’s betting and fantasy analysis. Renowned as “The Action Spot”, DraftKings Network helps fans navigate the 24/7 whirlwind of in-on-the-action lifestyle, via unique betting and fantasy perspectives, personalities, angles, insights, and data. Built for passionate fans and bettors, it covers all major sports and everything in between, equipping its community with everything one needs to know to make sound betting and fantasy decisions.
MetaBet’s technology suite analyzes the content of each DraftKings Network article to identify the key players, teams, and games being discussed. Then, it searches through the universe of wagers at DraftKings, chooses the most relevant and engaging betting market, and automatically inserts a widget with live lines and deep links to the DraftKings Sportsbook experience. All this is done without requiring any manual effort from DraftKings Network’s roster of writers.
MetaBet Founder, Mark Phillip, said: “DraftKings Network is setting the standard for sports content, and we’re excited to enhance that experience with our intelligent widgets. By dynamically surfacing the most relevant betting options, we’re helping fans stay engaged while making smarter, faster decisions. We’re bridging the gap between content and wagering, so DraftKings Network can unlock more value from its sports-focused content.”
About MetaBet
MetaBet helps publishers unlock new value from their content and sports fans through automated, contextual betting product integrations. The company’s products generate over 7M product impressions daily through integrations with over 40 partners across sports media, sportsbook operators, performance marketers, betting publishers, and other verticals. MetaBet is an Are You Watching This?! company.
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