Slotegrator recently discussed the future of online poker with EvenBet Gaming CEO Dmitry Starostenkov, exploring its regional peculiarities and intersection with other gambling games.
Poker is still a popular game, particularly in Europe, the United States, Latin America, and Asia, as Dmitry Starostenkov notes. However, regional preferences vary, ranging from traditional Texas Hold’em to local card games.The poker industry is expanding, integrating the game with other sectors, such as sports betting and casinos.
The poker segment is experiencing significant growth, driven by the implementation of gamification, innovative bonus mechanics, and cross-marketing tools. Operators who effectively utilize these strategies are achieving additional revenue and attracting new audiences.
Another key element of poker development is the implementation of marketing tools, such as bonuses, rakeback, referral programs, and private clubs. These tools enable operators to maintain player engagement and enhance the overall gaming experience.
“Effective marketing tools must be tailored to the specific audience. For instance, in Europe, complex bonus systems with deeply integrated gamification are highly effective, as players often respond well to engaging and strategic promotions. In Africa, where poker audiences are still emerging, simplicity is key. Basic and easy-to-understand bonus systems resonate better with players who are new to poker,” shares Starostenkov.
If you are interested in integrating poker into your platform, please contact the Slotegrator team for an offer.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
Read More: iGaming aggregators
